Lab / 07 · 2 examples
HTML5 Ads
Display and rich-media ads built the way ad servers expect them: standalone HTML5 packages inside sandboxed frames, with a clickTag, a backup image and a hard weight limit, each running here exactly as it would on a publisher's page.
Nike Run the Night Banner Set
An unofficial Nike concept campaign, Run the Night, delivered as a real HTML5 display set: one design composed for six IAB sizes, each a standalone package under 150 KB with a clickTag, a backup image and three loops to an end frame, shown at true pixel size on an ad-ops proof sheet that replays them all in sync.
HTML5CSS animationSVG+2 more
Tesla Model S Expandable Ad
An unofficial rich-media concept ad for the Tesla Model S, built as a real standalone HTML5 package: an animated 300×250 teaser in a motoring journal's sidebar that, on hover or tap, grows over the page into a 970×500 showroom (full screen on phones) with a detailed SVG Model S in five paints and two wheel designs, exterior, interior and charging views with feature hotspots, a range estimator and named exits, while an ad inspector counts every tracked event.
HTML5SVGpostMessage+2 more